Online stores that stay quick when the catalogue grows.
The catalogue, the checkout and the integrations behind them, written so a phone on a slow connection still gets through the order.
What it is
Stores rarely lose an order on the product page. They lose it three steps later, on a checkout that reloads twice, or on a category page that takes six seconds because every filter reloads the whole catalogue. We build the parts that carry the order, then test them on a phone instead of on the machine they were written on.
Platform choice comes before code. If a standard platform covers what you sell, we build on it and keep the plugin count low, because every plugin runs on somebody else's update schedule. If it does not cover you, we write the parts that are yours and leave the rest alone.
- Steps counted. Every field a customer must fill before paying, and what happens if one is wrong.
- Weight measured. Scripts and images loaded on the cart and checkout, not on the home page.
- Payment tested live and in test mode. Including the failure path, because that is the one nobody tries.
- Stock and shipping checked against reality. A price or a delivery date that disagrees with the back office costs an order twice.
- Return to cart. What a customer sees when the connection drops mid-payment.
Run on a mid-range phone on a throttled connection, not on the machine the store was built on.
What you get
- Product, category and search templates written from your catalogue, not from a demo store
- Filtering and sorting that does not spawn a hundred addresses for one page
- Payment and shipping integrations, live and in test mode
- A checkout with fewer steps and less weight, measured on a phone
- Stock, orders and customers handed to the tools you already run
- Structured data for products, offers and breadcrumbs, written into the template
- A staging link at every milestone, so you see the work before it goes live
- Handover of the code and the accounts, with a written note on how it fits together
What we check before launch
- Crawl budget
- Filters and sort parameters generating duplicate addresses
- Images
- Weight, format and whether the browser is told the size in advance
- Scripts
- What blocks the first paint and what can wait until after it
- Checkout
- Steps, required fields, and what happens on a dropped connection
- Structured data
- Product, price, availability and breadcrumbs, validated
Questions
Do you work on Shopify, WooCommerce or something custom?
We look at what you sell and how you run it before recommending anything. A standard platform is usually the cheaper answer and we will say so; a custom build only makes sense when the platform is fighting you.
Can you work on the store I already have?
Yes, and most of this work is exactly that: fixing the catalogue, the checkout or the speed of a store that already sells, without rebuilding it from scratch.
Who owns the code?
You do. It sits on your hosting, under your accounts, and the handover includes a written note of how the pieces fit together.
Often taken together
Need online stores?
Send the address of your current site and say what you want to achieve. You get questions back, then a plan and a price.