Move the store and keep the rankings.
A new platform, domain or design, planned around a URL map that gets written before anything moves.
What it is
Migrations go wrong quietly. The site looks right on launch day, and six weeks later the traffic from the old category pages has simply gone, because those addresses now answer 404 or take three hops to reach the home page.
The order matters. Map first, redirects second, launch third, checks fourth. When the map gets written after launch, the job stops being a migration and becomes a rescue.
| Old address | New address | Type | Note |
|---|---|---|---|
| /shop/category/shoes.html | /collections/shoes | 301 | category kept |
| /index.php?route=product&id=418 | /products/runner-418 | 301 | id mapped from export |
| /en/blog/2019/how-to-order | /blog/how-to-order | 301 | language folder dropped |
| /kontakt.html | /contact | 301 | |
| /old-sale-2021 | /collections/sale | 301 | seasonal page merged |
| /cart.php | /cart | 301 | excluded from the crawl |
Written and reviewed before the new site goes anywhere near the domain. One row per address the old site answers.
What you get
- A full inventory of the addresses you have now, including the ones nobody remembers
- A URL map with one destination per old address, agreed with you before launch
- Redirects implemented in a single hop, no chains
- Templates, structured data and metadata carried across instead of rebuilt from memory
- A staging copy you can click through before the switch
- Launch with the DNS and the certificates handled, at a time you choose
- A check pass after go-live: crawl, redirects, indexation, search console
- The old site kept reachable until the new one is proven
The order of work
- Inventory
- Every address the site answers on today, from the server and the crawl
- Map
- One destination per old address, reviewed by you
- Redirect
- A single hop each, no chains and no loops
- Launch
- DNS, certificates and caches, at a time that suits you
- Check
- Crawl again, compare, and fix what moved
Questions
Will my rankings survive?
That is what the map and the redirects are for. Every old address gets one destination before anything moves, and the site is crawled again after launch to catch what slipped.
Can you move from any platform?
In practice yes. What matters is whether the data and the addresses can be got out cleanly, and we will tell you if a platform makes that painful before you commit to the move.
How long does the old site stay up?
Until the new one is proven. We agree the rollback before launch, not during it.
Often taken together
Need store & site migrations?
Send the address of your current site and say what you want to achieve. You get questions back, then a plan and a price.